Mad Rabbit Recalls “RELIEVE” Lidocaine Numbing Cream Due to Risk of Serious Injury or Death from Poisoning to Young Children; Violates Mandatory Standard for Child-Resistant Packaging

Official action

Source. US Consumer Product Safety Commission

Official identifier. 25-477

Date. 2025-09-25

Jurisdiction. United States

Hazard (official). The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison Prevention Packaging Act. The numbing cream’s packaging is not child-resistant, posing a risk of serious injury or death from poisoning, if the contents are swallowed by young children.

Action / remedy (official). Consumers should immediately secure the recalled numbing cream out of the sight and reach of children and contact Mad Rabbit via email or online for a free child-resistant lid to store the products. Once the product is secured, consumers can use the product, as directed.

Product. “RELIEVE” Numbing Cream

Identification details. This recall involves “RELIEVE” numbing cream. The cream comes in a short wide-mouthed white container. A label is located on the front with black lettering and “RELIEVE” in large type and the company’s logo and “Mad Rabbit”, “Numbing Cream” and “Menthol” in smaller type.

Units. About 28,000

Incidents reported by CPSC. None reported

Remedy type. Repair

Sold at. Trade shows, tattoo shops, and other retailers nationwide and online at MadRabbit.com from October 2024 through August 2025 for about $26.

Official record

Licence: US Government recall data made available for business and application reuse

Attribution: Source: U.S. Consumer Product Safety Commission recall notice